Monthly Archives: August 2012

Fundraising Success: Segment Your Donor Database

Donors are a highly variable group of people, each with different values, expectations, interests, and experiences with your organization.  Which demographics and lifestyles are you targeting through your donor-centered communications? If you’re just getting started in shifting your nonprofit’s focus to donor-centered operations, one great way to start is through segmenting your donor database. Segmentation refers […]