Monthly Archives: March 2013

NONPROFIT MARKETING 101: BE YOUR OWN “MINI MEDIA MOGUL (PART 3)

“Marketing is too important to be left to the marketing department.” ~ David Packard How Get it All Done Without Doing Yourself In Reinventing the wheel is a common occurrence in small nonprofits, particularly if there’s not a lot of transference of institutional history and knowledge.  On the other hand, a lot of activities we’re […]

NONPROFIT MARKETING 101: BE YOUR OWN “MINI MEDIA MOGUL (Part 2)

“Ideas in secret die. They need light and air or they starve to death.” – Seth Godin For small nonprofit that have to do in-house marketing and media strategies without experienced communications staff members, don’t worry.  You can become your own “mini media mogul” without having to rely on expensive public relations or marketing firms […]

Nonprofit Marketing 101: Be Your Own “Mini Media Mogul” (Part 1)

“All of us perform better and more willingly when we know why we’re doing what we have been told or asked to do.” – Zig Ziglar For small nonprofit that have to do in-house marketing and media strategies without experienced communications staff members, don’t worry.  You can become your own “mini media mogul” without having […]

Is Dan Pallotta the Nonprofit Sector’s New Oracle?

“Everything the donating public has been taught about charitable giving is dead wrong and dysfunctional.”  Dan Pallotta, Founder of AIDS Ride. I adore and revere you, Frances Hesselbein, but a new face of leadership has emerged, one who boldly rushes in where angels fear to tread and declares that what society thinks about charitable organizations, […]

Developing Nonprofit Leadership Through Executive Coaching

An executive director is a person who must build his/her own bicycle while riding it . . . uphill.  The above quote isn’t attributed to some great, illuminating thinker; I just came up with it, and it seems to fit.  Executive directors are pulled in so many different directions and are highly susceptible to burnout, […]

Fundraising Success: Developing Your Case for Support

There are four steps involved in fundraising: 1) Plan 2) Plan 3) Plan, and; 4) ASK! – Hank Rosso What is a Case for Support? The Association of Fundraising Professionals (AFP) Dictionary defines a case for support as “the reasons why an organization both needs and merits philanthropic support, usually by outlining the organization’s programs, […]

Increase Grant Success at Least Ten-Fold: NEVER Submit a “Cold Grant”

NEVER submit a “cold grant” . . . what does that mean, exactly?  Simply put, you submit a “cold grant” when you haven’t been specifically invited to submit a proposal by a foundation.  It’s a big ‘no-no’ and often separates highly successful and savvy fundraisers from their well-intending but amateur counterparts.  The odds of your being awarded a grant […]